Sony’s 2021 Flagship A90J

We are the go-to supplier for the very latest Sony screens with 2021 launches underway, here’s a summary of what the new models offer both integrators and their customers.

World’s first cognitive intelligence TV

One of the standout screens is the flagship BRAVIA XR MASTER A90J 4K HDR OLED TV. Available now in 55″ and 65″, with an 83″ due later this year, the A90J features some core technologies that set it apart from the competition, including the Cognitive Processor XR™, which makes this the world’s first cognitive intelligence TV.

This revolutionary processor understands how humans see and hear, providing an experience that completely immerses viewers in their favourite content and takes vision and sound to a new level. Powered by cognitive intelligence, the screen is divided into multiple zones, which allows it to detect where the focal point is in the picture. The processor cross-analyses an array of elements at once, just as human brains do, allowing the elements to be adjusted in conjunction with each other for best final outcome. It also analyses sound position in the signal to ensure the audio matches precisely with what’s on the screen, and upconverts it to 3D surround sound to deliver supreme realism with an immersive soundscape. The result is a well synchronised and lifelike scene – something that conventional AI cannot achieve.

The other key technology within the A90J is BRAVIA CORE, Sony’s own streaming service, which allows users to enjoy a selection of the latest Sony Pictures Entertainment premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

This model is the first screen to incorporate IMAX® Enhanced™ to deliver IMAX remastered picture and immersive audio by DTS.