Last week, we welcomed industry professionals to our newly upgraded Show Apartment in Epsom for three packed days of demonstrations, live shoot-outs, and hands-on time with the latest products from AWE-distributed brands. With new rooms, meaningful upgrades, brand experts, and exciting technology on show, AWE Expo 2026 delivered a memorable mix of inspiration, education, and, as ever, great company.
Europe’s Crystal LED Showroom, Right Here in Epsom
The centrepiece of the newly refitted Show Apartment is something you won’t find anywhere else in Europe. AWE has been appointed as Sony Professional’s European Showroom for Crystal LED, with the main showroom transformed around Sony’s 165″ Crystal LED display. More than a screen, it acts as a striking digital canvas that can completely change the atmosphere of the room.
Designed as a fully realised multi-purpose living space, the room also features Stealth Acoustics Invisible Speakers and RAY healthy lighting, showing how premium technologies can be combined to enhance a space without cluttering it. The result is a room that looks elegant, sounds immersive, and demonstrates the growing importance of wellness-led lighting in high-end residential design.
For installers, it is also a powerful sales tool. Direct comparisons of LED, RGB LED, CLED, and OLED technologies, including Hisense, Sony and LG displays, provide clear reference points for client conversations about performance, design impact, space planning and budget.
World-Class Cinema, Three Ways
The renowned AWE cinema rooms returned for 2026 with real vigour. The Reference Cinema was enhanced with DIRAC Active Room Treatment alongside Epson QL7000 projection, boasting 10,000 lumens, and Adeo screen solutions. Together, they gave visitors a masterclass in what custom acoustic optimisation sounds like in a true-to-life space. More than a few attendees left with a clearer picture of how to sell this high-end investment to clients.
The Performance Cinema hosted one of the show’s most popular features: a live projector shoot-out comparing Epson, Optoma, and Sony side by side under identical conditions. The room also featured a full cinema demonstration with Marantz and Bowers & Wilkins, giving installers with mid-range projects plenty of inspiration.
Premium audio, beautifully presented
The upgraded Music Room focused on 2-channel Hi-Fi and multi-room audio, showcasing the Denon Home 200, 400, and 600 series alongside Bowers & Wilkins and Marantz. The demos proved, once again, that a great listening environment is one of the most persuasive tools in any installer’s kit. Once you’ve heard audio quality like this, it is hard to go back to a merely “good” solution.
A new room that got everyone talking
The headline addition was the upgraded Media Room, built around Stealth Acoustics 8th Generation Invisible Speakers. It was one of the most talked-about spaces, and for good reason. Paired with Sony BZ displays, Bowers & Wilkins CI600 architectural speakers, eero networking, and live stereo demonstrations, it made a compelling example of a flexible work-and-play space with high-end features. For installers with clients who want serious sonic performance from hidden speakers, this room proved it’s not only possible, it’s spectacular.
The Practical Stuff Too
The Gallery is dedicated to CI essentials, the fundamentals that underpin every clean installation: Kordz cabling, eero wired and wireless networking, URC control, HDA video distribution, Kinetik fire hoods, Bowers & Wilkins back boxes, and Sanus racking and mounting solutions. It’s the kit behind the scenes that integrators know must be right, and these solutions are simple to deploy, reliable and well supported by the team at AWE.
Missed it? Come and see us
Stuart Tickle, Managing Director at AWE, said: “It’s been another fantastic Expo, a real showcase of what our industry does best. The fully refitted main showroom and media room generated brilliant conversations, and it’s been hugely rewarding to see the upgrades across the whole show apartment land so well with visitors. If you weren’t able to make it along, get in touch and book your visit. We’d love to show you how we can help support you generate new business.”
If you missed AWE Expo 2026, don’t worry. The AWE Show Apartment in Epsom is open year-round. Click here to book your visit.
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