The AWE Motorsport Sensation is back!
Running from 1st August 2026 until 31st January 2027, our latest dealer promotion gives ten qualifying customers the opportunity to join the AWE team and sponsors for an exhilarating day of high-performance driving in Spring 2027.
Hosted at Bedford Autodrome, this is a chance to step out of the showroom and into the driver’s seat. Throughout the day you’ll take the wheel of an incredible selection of performance and race cars, tackling a variety of circuits and driving challenges under the guidance of professional instructors.
This isn’t a passenger ride or a handful of laps. It’s a full day of driving, learning and pushing yourself in a purpose built environment designed to help drivers get the very best from every car.
Ten Winners. One Incredible Day.
At the end of the promotion, ten qualifying AWE customers will earn their place on the grid, joining the AWE team and our brand partners for what has become one of the highlights of the AWE events calendar. Whether you’re an experienced track driver or have never driven a performance car before, professional instructors ensure everyone gets the most from the day.
Supported By Our Leading Brand Partners
The 2026/27 AWE Motorsport Sensation is proudly supported by our Platinum Sponsors:
Together, they’re helping us deliver another memorable reward for our dealer community.
How To Qualify
PLEASE NOTE: Participation in this promotion is restricted to AWE-registered trade customers only.
Every qualifying purchase made between 1st August 2026 and 31st January 2027 earns points towards qualifying for the AWE Motorsport Sensation experience.
All participating brands earn points at a base rate of 1 point for every £1 spent, with 1,000 points counting as one qualifying entry towards the final rankings. Purchases from a Platinum Sponsor brand (Bowers & Wilkins, Epson, Marantz or Sony) earn 2 points for every £1 spent, allowing you to accumulate qualifying entries even faster.
Your AWE Account Manager can provide further details, explain how points are awarded, and keep you updated with your points total at the end of each month.
For the full AWE Motorsport Sensation 2026/27 Terms & Conditions, click here.
Ready To Take Your Place?
With only ten places available, every qualifying purchase moves you one step closer to joining us at Bedford Autodrome next spring.
The driving experience itself will be delivered by the expert team at PalmerSport, whose professionally managed events have become the benchmark for performance driving experiences in the UK.
Speak to your AWE Account Manager today and start your journey towards the 2027 AWE Motorsport Sensation.
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