Together with an extensive display of products and solutions in the AWE Village, visitors had the chance to experience the first IMAX® Enhanced demo at an EU exhibition at EI Live! this year. Utilising the best in image, sound, scale, and content, the IMAX Enhanced program, developed by IMAX and DTS®, demonstrates the very best at-home entertainment experience. The exclusive demo was presented in a purpose-built theatre, utilising IMAX Enhanced certified products from Sony, Denon, and Marantz, as well as Definitive Technology loudspeakers and subwoofers for the ultimate demo experience.
“Visitors were truly amazed by the IMAX Enhanced experience” adds Stuart. “The demo made a real impact at the show, and it was fantastic to see so many integrators queueing up to be part of the experience. We’d like to thank the team at Xperi and DTS for making this possible and we look forward to continuing to help spread the message within the trade. For those who were unable to attend the demo at EI Live! or would like to find out more, we encourage you to visit AWE HQ to experience IMAX Enhanced and the certified products for yourself.”
Representatives from AWE, DTS, and the brands that offer IMAX Enhanced products were on-hand to provide expert advice and answer questions from integrators during the show. They also took part in a panel discussion in the Technical Theatre where they explored the future of this technology and how integrators can take advantage of the new initiative.