AWE Europe launched its own brand of premium quality CI products under the Kinetik Labs brand in a significant move designed to deliver the CI industry with a consistent and comprehensive brand offering. “To become a Kinetik product, the piece of equipment must meet our stringent quality criteria which are set out and assessed by the experienced team. This team is made up of front line technical and sales staff, including ex-installers who really know their stuff,” says Stuart Tickle, Managing Director at AWE Europe.
“We know dealers want products that do what they say on the tin, no fuss, no smoke and mirrors, just decent kit with all the essential accessories included. It must also have a very attractive dealer margin backed by great technical support and a solid market strategy…..all things that AWE has become renowned for over the years.”