Sony Introduces Its Brightest and Best Sounding TVs – Now Available at AWE!

Sony is renewing BRAVIA as a brand for the ultimate home cinema experience, introducing its brightest and best sounding new BRAVIA TVs. Boasting greatly improved picture quality with high brightness, colour volume, clear shadow details in dark scenes, and sound coming directly from screen to faithfully display cinema creators’ intent.

As part of the new BRAVIA line-up, Sony will release several TV models across 3 series with BRAVIA 9 being the flagship set capable of high peak luminance, deep blacks, supreme contrast and beautifully natural colours.

F ull Range:

BRAVIA 9 QLED (Mini LED) (85 ”, 75”)
BRAVIA 8 OLED (77”, 65”, 55”)
BRAVIA 7 QLED (Mini LED) (8 5”, 7 5”, 6 5”, 5 5”)

Yoshihiro Ono, Head of Home Entertainment Business Unit, Sony Corporation said. “We’re excited to launch the new BRAVIA TV and BRAVIA Theatre home audio products that usher in new exciting features, elevating the way you can watch films at home to new heights”

BRAVIA TVs intelligently optimise colour, contrast, and brightness, to ensure that the at-home watching experience is faithful to how the creator envisioned their picture to look. One of the elements that allows to achieve it is the high peak brightness of the BRAVIA 9 paired with precise backlight control. The picture becomes authentic with the right parts of the screen appropriately lit, letting the viewer discover even the smallest details.

The new BRAVIA 9 TVs feature Acoustic Multi-Audio+ and are the world’s first with Beam Tweeter at the top and Frame Tweeter at the sides to deliver cinematic surround sound. Every sound comes from exactly the right place.

Other Features include:

XR Processor1 – Sony’s XR Processor features a scene recognition system that detects and analyses data with high accuracy, and then optimises the picture for ultimate realism to reproduce a cinema creator’s intention.

XR Backlight Master Drive – Like the backlight control technology in Sony’s professional monitors, XR Backlight Master Drive with a unique local dimming algorithm precisely controls thousands of LEDs for truly authentic contrast. Up to approximately 325% more dimming zones than in the 2023 X95L model.

High Peak Luminance – Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, the supremely bright TVs can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight. Approximately 50% brighter than the 2023 X95L model.

X-Anti Reflection™ and X-Wide Angle™ – With X-Anti Reflection, pictures are clearer with less reflection and glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction. X-Wide Angle keeps pictures looking as beautiful from the sides as they do from the centre.　

Acoustic Center Sync – Acoustic Center Sync integrates your sound system such as a soundbar with the TV so that the sound precisely matches the action on the screen, bringing a cinema-like setup home. In cinemas speakers are placed directly behind the screen, which has numerous small holes, and the sound emitted from it is passed forward so that the dialogue and sounds overlap with the image projected onto the screen and are heard from the correct position.

Studio Calibrated modes: BRAVIA is equipped with Studio Calibrated modes that reproduce the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE (formerly BRAVIA CORE) Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series, and for the first time, live sports.