ISE 2025: Reflecting On A Week Of Innovation & Exciting Announcements

We had a fantastic week at ISE 2025 in Barcelona, filled with exciting announcements and opportunities to network with both familiar and new faces. With a record-breaking 85,351 unique visitors from around the world – a 15.5% increase compared to last year – ISE 2025 proved to be a huge success, and we’re proud to have been a part of it.

Let’s reflect on some key highlights from the show:

New Kordz!

The day before the show, we announced our new role as a UK distributor for Kordz, renowned for their award-winning, professional grade connectivity. Offering robust, fast and effective products, Kordz cables deliver optimum installation performance with unmatched ease of use. At ISE, we had the chance to speak with James Chen, Managing Director of Kordz, who shared his thoughts on this new partnership – “We are very happy to announce AWE as our latest distributor, bringing Kordz to the UK market. The right distribution is key for us, delivering the right service and providing knowledge is important. I’m excited about this partnership and look forward to working closely with AWE.”

*(L to R) Stuart Tickle & Mal Fisher (AWE) with James Chen (Kordz), Stealth Acoustics outdoor speakers on ISE booth*

Acoustics by Stealth

This year at ISE, the AWE team joined our partners, Stealth Acoustics, at their booth in Hall 2, right next to the CEDIA members booth. This location provided a great base for the AWE team and showcased a 7.1 home cinema demo featuring Stealth’s invisible speakers. Jamie Wells, Production Director at Stealth Acoustics, described the setup: “We had a 7.1 home theatre setup made up entirely of L-RAD 430s and three pairs of subwoofer units discreetly concealed in the walls, delivering a complete subwoofer and surround sound experience.” In addition to the demo room, Stealth also showcased their outdoor products, including the StingRay series and their Patio Theatre outdoor LED TV systems.

In McLaren

Outside of the show, we held an exclusive event with Masimo at McLaren Barcelona, which was a fantastic way to bring our network together. During a welcome drinks reception in the McLaren showroom, Martijn Noordzij, Senior Channel Director at Masimo, welcomed the group from the UK, Benelux and Spain to the venue. The VIP guests were treated to an explanation of the McLaren cars, followed by a tour of the private collection on-site, named “Chelsea 1979”. There were talks about the history of the collection and what’s displayed here, from rally classics to vehicles from ‘The Wolf of Wall Street’ and ‘James Bond’. On the upper floor, there was a Formula One display featuring several F1 cars and an amazing collection of F1 drivers suits from every F1 champion, and an amazing display of hyper cars including the Aston Martin Valkyrie.

*AWE & Masimo (Bowers & Wilkins and Marantz) event at McLaren Barcelona*

Connected to Audio

Within the McLaren showroom, there is a private lounge area where attendees were invited to experience audio demos. Premium multi-room audio was the theme with a Marantz M1 powering the B&W 705S3 speakers – providing an incredibly rich and musical performance, alongside the Marantz M4 multi-room amplifier – an AWE exclusive. Shortly after, the new Marantz Grand Horizon and Horizon speakers played various atmospheric songs, with the Grand Horizon initially showcased as a standalone speaker. After the demo, attendees saw how simple it is to link the entire system using HEOS.

Brand Experience

It was a pleasure to support all of our partner brands at the show – Sony, Adeo, LG, Epson, Hisense, Stealth and our newest addition, Kordz. Each of our brands had impressive booths featuring a wide range of products:

Epson showcased the EH-Q Series, highlighting the EH-QL7000, a powerful 10,000 lumen projector. Their booth also featured a ceiling-mounted QB1000 with an ultra-short throw lens.
Sony captivated visitors with their latest innovations, including new CLED screens, Pro BRAVIA displays and an immersive line-up of home cinema projectors.
Hisense impressed with their range of professional screen options and UST projector

ISE 2025 was truly an unforgettable event, with Stuart Tickle, Managing Director at AWE, concluding “From the ISE gala dinner to back-to-back show floor meets, dinners and the Mclaren event, from the moment my feet touched the ground in Barcelona, they didn’t touch the ground. What a show!”

Thanks again to everyone who visited, and we look forward to seeing you next year!

Explore more from the show here: