Celebrating the Bowers & Wilkins Px8 S2 Launch Event

A select group of AWE’s Bowers & Wilkins integration partners were recently treated to an unforgettable evening at Ladbroke Hall, marking the global launch of the brand’s new flagship wireless headphones – the Bowers & Wilkins Px8 S2.

This exclusive, invite-only event brought together innovation, music, and artistry, with a few high-profile names helping make the occasion truly special. Guests enjoyed a money-can’t-buy experience that included a private meet and greet with Bowers & Wilkins global ambassador David Beckham, and a live performance from music pioneer James Blake.

*(L to R) *Stuart Tickle & Ben Davidson (representing AWE) alongside some of our valued dealers and David Beckham*, and an engaging program hosted by Andy Kerr and Giles Pocock of Bowers & Wilkins*.

Ben Davidson, Head of Elite Dealers at AWE, reflected on the event, saying:

“Wow. What an incredible, once-in-a-lifetime opportunity. To be able to invite several of our closest integrators to such an amazing experience was so special. It’s not every day you get to see truly innovative new products being launched at such an incredible venue. Add to that, amazing, never-heard-before music by a true musical pioneer (James Blake) and a chance to meet sporting royalty (David Beckham). Only Bowers & Wilkins and AWE can deliver something this unique.”

Luke Crutcher, Sales Director at Living Home Tech, who attended the event as one of our valued dealers, shared his thoughts:

“The Bowers & Wilkins Px8 S2 launch event was a fantastic experience from start to finish. The atmosphere was brilliant, and the new headphones truly live up to their reputation for exceptional sound and craftsmanship. It was a real highlight to meet David Beckham and hear his perspective on the collaboration. Huge thanks to Ben and Stuart from AWE for looking after us so well – a first-class event all round!”

*(L to R) Lauren Laverne, James Blake, and David Beckham sharing their passion for sound, James Blake performing live and the new Px8 S2 headphones on display for demo.*

So, how did the evening unfold?

The night began with a welcome drink’s reception, where guests had the unique opportunity to meet David Beckham before settling in for an exciting program hosted by Andy Kerr and Giles Pocock of Bowers & Wilkins.

Giles revealed that James Blake had created a special piece of music for the Px8 S2 launch video, sharing behind-the-scenes imagery of Blake in his studio alongside the iconic Bowers & Wilkins 801 loudspeakers.

Guests were then treated to the first official screening of the Px8 S2 launch film, receiving huge applause from the audience.

*Stuart Tickle and Ben Davidson pictured with David Beckham, Bowers & Wilkins’ brand ambassador.*

Following this, broadcaster Lauren Laverne led an engaging fireside chat with Beckham and Blake, where both shared personal stories and discussed their passion for sound and their connection to the Bowers & Wilkins brand.

The highlight of the night came when James Blake took to the stage for a captivating live set – his first-ever performance featuring both guitar and piano. The atmosphere was electric as the evening continued with cocktails, music, and celebration late into the night.

Stuart Tickle, Managing Director at AWE, summed up the experience:

“It was fantastic to be joined by a number of our Bowers & Wilkins integration partners at such a special event. These are money-can’t-buy opportunities and demonstrate the high esteem that Bowers & Wilkins hold their premium integration partners in, via AWE.”