McLaren & Bowers & Wilkins exclusive merch with AWE

This summer, AWE is giving custom installers a chance to take part in one of the most prestigious collaborations in performance engineering and premium audio.

In celebration of the partnership between Bowers & Wilkins and McLaren, AWE is offering its trade customers a limited-edition McLaren | Bowers & Wilkins merchandise pack, worth £200, when you spend £5,000 (ex VAT) or more on Bowers & Wilkins products between 1st August and 31st October 2025.

This is more than a promotional giveaway – it’s a celebration of innovation, precision, and the meeting point between high-performance sound and world-leading automotive design. And for those specifying best-in-class AV systems for discerning clients, it’s a chance to engage with a brand that continues to push the boundaries of what’s possible in both form and function.

The Partnership: A Fusion of British Engineering Excellence

When two legendary British brands come together, the results speak for themselves. Bowers & Wilkins has long been synonymous with uncompromising audio quality, and their partnership with McLaren – as the official audio partner for both McLaren Automotive and McLaren Racing – brings that heritage to the world of high-performance driving and motorsport.

In McLaren’s supercars, Bowers & Wilkins engineers have developed bespoke in-car audio systems that deliver immersive, high-fidelity sound, even at speed – incorporating advanced technologies like Continuum™ drivers and Diamond Dome tweeters. In the adrenaline-fueled world of Formula 1™, the collaboration stands as a shared commitment to performance, precision, and innovation at every level.

From the racetrack to the road, and from the showroom to the living room, the McLaren and Bowers & Wilkins partnership sets a new benchmark for what can be achieved when design and engineering are perfectly aligned.

Why It Matters to Custom Installers

At AWE, we understand that success in custom installation is driven by delivering more than just products – it’s about offering clients an experience that is superior in every detail. That’s why Bowers & Wilkins continues to be our preferred choice for installers.

Whether it’s creating immersive Dolby Atmos home cinemas, installing architectural speakers that blend into the background, or delivering high-end two-channel listening experiences, Bowers & Wilkins products bring the performance, flexibility, and reliability that high-end clients expect.

This promotion provides an excellent talking point for installers – showcasing your brand alignment with the kind of prestige and design excellence that customers aspire to. It also gives your team a tangible reward for your continued investment in premium product lines.

*Co-Branded Cap, Co-Branded Partner Backpack, Co-Branded Premium Thermal Bottle and Co-Branded Partner Pen & Gift Box*

Promotion Details: What You Need to Know

To qualify for your exclusive McLaren | Bowers & Wilkins merchandise pack, here’s how it works:

Spend £5,000 (ex VAT) or more on Bowers & Wilkins products
Purchases must be invoiced between 1st August and 31st October 2025
Packs will be dispatched the week commencing 3rd November 2025
Packs are available while stocks last, so early participation is encouraged

Each merchandise pack contains exclusive McLaren | Bowers & Wilkins branded items that reflect the premium quality and attention to detail of both brands – the kind of reward your team or clients will truly appreciate.

The AWE Advantage

As the UK’s exclusive distribution partner for Bowers & Wilkins in the custom installation channel, AWE offers more than just access to world-class products. We provide:

Specialist training via the AWE Smart Home Academy™
Technical support and system design assistance
Access to demo facilities, including our Music Room and Dolby Atmos cinemas
Stock availability and fast delivery from our Epsom-based warehouse
Marketing assets and promotional support to help you sell

Our role is to help you succeed – and this promotion is just one more way we’re adding value to your relationship with AWE and Bowers & Wilkins.

Get in Touch

If you’d like to learn more about the promotion, confirm your qualifying spend, or explore the full range of Bowers & Wilkins products available through AWE, please contact your account manager or reach out to our Sales Team directly.