AWE Appointed Exclusive UK Residential Channel Distributor For RAY Lighting

AWE Europe Ltd is proud to announce its appointment as the exclusive UK Residential Distribution Partner for RAY Lighting, effective 12th September 2025. This strategic collaboration marks a significant milestone in expanding the accessibility of RAY’s innovative lighting solutions across the UK’s residential installation market.

Shining a Light on a New Era in Residential Illumination

With this exclusive agreement, AWE becomes the sole distributor of RAY Lighting’s comprehensive portfolio of premium lighting products and technologies in the UK residential channel. This includes distribution to:

Residential Custom Installers, such as CEDIA-affiliated integrators
Electrical Retailers, supplying high-end AV and smart technology to consumers
‘Smart Sparks’, electricians incorporating smart lighting, control systems, and AV technologies in home installations

The partnership strengthens AWE’s position as a complete solutions provider for smart home professionals, while offering RAY Lighting a proven, specialist channel to accelerate its continuing UK growth.

Why RAY? A Healthier, Smarter Lighting Choice

RAY Lighting offers more than just premium fixtures – their technology is rooted in human-centric design, developed to enhance wellness, performance, and aesthetics:

BlueBalance™ Technology limits disruptive blue light peaks, supporting healthier circadian rhythms, better sleep, and improved mood.
A custom full-spectrum phosphor overlay ensures exceptional colour rendering (CRI ≥ 97), delivering stunning visual clarity ideal for interior design and AV environments.
Flicker-Free Bridging Technology, reducing eye strain and headaches – even in retrofit GU10 lamps.

These features, combined with seamless integration into lighting control platforms such as Lutron, Rako, and Control4, make RAY a perfect solution for modern smart homes.

*A range of lighting solutions designed to support healthier circadian rhythms, better sleep, and improved mood.*

“At AWE, we’re always seeking brands that bring tangible value to our network of custom installers, retailers, and smart home electricians. RAY’s product quality, design ethos, and commitment to innovation made them an obvious choice. This partnership is about giving our customers the lighting tools they need to elevate their installations.”
— Stuart Tickle, Managing Director, AWE Europe Ltd

Built for the Professional Channel

RAY Lighting is engineered with the installer in mind. Their solutions are not only high performance, but installer-friendly and backed by reliable support. Whether it’s retrofit GU10s or advanced linear fixtures, RAY delivers the versatility and dependability professional’s demand.

“We’re excited to appoint AWE as our exclusive distribution partner for the UK residential market. AWE’s reputation, customer base, and experience in delivering smart home technology make them the perfect fit to represent our brand and support our continued growth in the UK.”
— Simon McCune, Director, RAY Lighting

What this means for the Trade

From September 2025, AWE customers will gain full access to RAY’s residential product lineup, supported by AWE’s industry-leading service, training, and demonstrations. Stock will be available through AWE’s warehouse and showcased at the company’s Epsom show apartment.

This partnership gives UK professionals a healthier, smarter, and visually superior lighting option – perfectly suited for high-end residential and hospitality environments.

Learn more about RAY and the benefits of their products on our website or experience their lighting solutions first-hand at EI Live! 2025, on Wednesday 17th and Thursday 18th September at Farnborough Exhibition Centre.

Discover the RAY Advantage