AWE90 Wrapped: 90 Years of Partnerships & Progress

Reaching 90 years in business is a significant milestone, and one that speaks to long-standing relationships, adaptability, and a continued commitment to the trade.

Throughout 2025, AWE90 gave us the opportunity to reflect on where we’ve come from, celebrate the partnerships that have shaped our journey, and share what continues to drive us forward as a distributor and industry partner. As the year comes to a close, we’re taking a moment to look back at AWE90 – by the numbers.

1 Film to Mark the Moment

AWE90 began with a film that explored the company’s origins, evolution, and enduring values.

Looking back to our founding in 1935, the film highlighted how AWE has grown alongside the industry, responding to new technologies, changing markets, and evolving customer needs, while remaining focused on quality, service, and long-term relationships.

5 Campaign Sponsors Supporting AWE90

AWE has always been built on strong partnerships, and our 90th year was no exception. We were proud to work alongside five incredible sponsors who helped support our celebrations: Bowers & Wilkins, Epson, LG, Marantz and Sony.

Each partnership reflects shared values, technical excellence, and a mutual commitment to supporting the custom install and AV trade. We’re grateful for the continued trust and collaboration that underpins these relationships.

3 Content Days Capturing the Industry Perspective

Across three dedicated content days, we brought together AWE team members and partners to capture conversations that reflect the industry today.

These sessions focused on real experiences, long-term collaboration, and honest discussion – offering insight into how strong partnerships, product expertise, and shared ambition continue to shape successful outcomes across the channel.

*Dedicated content days with the AWE team, bringing everyone together for fun, engaging discussions and inviting external visitors to get involved.*

2 Videos with Bowers & Wilkins

As part of AWE90, Stuart Tickle joined Andy Kerr at the Bowers & Wilkins factory in Worthing for two filmed conversations exploring heritage, innovation, and performance.

The discussions covered shared British roots, the role of engineering and craftsmanship in long-term brand success, the importance of audio in film and storytelling, and why emotional connection remains central to the end-user experience.

Watch Part 1:

Watch Part 2:

16 Team Stories from Across AWE

Behind every project and partnership is a team.

Sixteen short interviews gave our people the opportunity to share their experiences at AWE — from long-standing members who have seen the business evolve, to those helping drive its next phase. Together, these stories highlight the knowledge, continuity, and passion that support our customers every day.

Watch all interviews here: AWE Europe Ltd – YouTube

4 Factual Posts Exploring AWE’s Foundations

Alongside the interviews, we shared a series of factual posts looking at key moments in AWE’s history.

These explored the context of our founding in 1935, the origins of the AWE name, and the significance of our Epsom headquarters — offering insight into how our foundations continue to inform the way we operate today.

1 Summer Social

AWE90 also gave us the opportunity to celebrate in person.

Our summer social brought together colleagues, partners, and families to mark the anniversary, strengthen relationships, and recognise the people who have contributed to AWE’s journey. It was a valuable moment to step away from the day-to-day and acknowledge the strength of the community around the business.

*AWE90 Summer Social – a team celebration marking AWE’s continued success.*

Looking Ahead

The response to AWE90 from across the trade has been greatly appreciated. Thank you to everyone who shared messages, memories, and support throughout the year.

While AWE90 was about reflecting on our history, it also reinforced our focus on the future – continuing to invest in partnerships, people, and the technologies that support the evolving needs of the AV and custom install industry.

Here’s to the next chapter!