In 2010, AWE launched its own brand of premium quality CI products under the Kinetik Labs brand, in a significant move designed to deliver the CI industry with a consistent and comprehensive brand offering. ‘To become a Kinetik product, the piece of equipment must meet our stringent quality criteria, which are set out and assessed by the experienced team,’ says Stuart Tickle, Managing Director at AWE Europe.
‘We know dealers want products that do what they say on the tin, no fuss, no smoke and mirrors, just decent kit with all the essential accessories included. Additionally, it is backed by great technical support and a solid market strategy… all things that AWE has become renowned for over the years.’
With the release of a solution for Ultra Short Throw Projector installations in 2023, Kinetik entered the furniture market. The UST Projector AV Cabinet includes back panels with an engineered ‘through core colour’ material ensuring that cable access routes and ventilation cut-outs do not reveal an unfinished core of a different colour. Kinetik values feedback from CI industry professionals and conducts its own in-house research and development, ensuring that every cabinet can meet the demands of an ever-evolving CI industry.
You can find additional information about Kinetik’s latest technologies here.
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