In an exciting new concept, we’re running ‘The AWE Breakfast Show’ daily as part of EI Live! Interactive (16th-20th November), a week-long digital initiative event for installers from the organisers of industry show, EI Live!


Hosted by leading consumer electronics journalist, Sean Hannam, each of the AWE Breakfast Show sessions will feature industry chat and in-depth conversations with brand representatives and our own experts. Covering the latest product innovations, issues and market trends in key industry sectors, featured brands include Sony, Ring, URC, Epson, LG and Denon, Marantz & Definitive Technology from Sound United:
AWE Breakfast Show, featuring – Ring X Line
Why does home security make sense for integrators? How has the new generation of Smart Security products changed the proposition? What makes Ring X Line devices so significant? Sean discusses all things home security with representatives from Ring and AWE.
AWE Breakfast Show, featuring Sony (Projectors)
How has lockdown impacted the demand for home cinema systems and projectors in general? Are premium projectors only for dedicated home cinema rooms? And, what makes the brand-new Sony line-up so special? In this show, Sean will be talking with representatives from Sony and AWE to explore how the projector business is changing.
AWE Breakfast Show, featuring URC Automation
Control solutions are a key part of every integrated home. In this show, Sean chats with representatives from URC and AWE to find out more about this fast-paced market. What is the secret to great programming software? How are URC addressing demand for high quality multi-room audio? What impact will the rise of the DIY smart home on this area of the market?
AWE Breakfast Show, featuring Denon, Marantz & Definitive Technology
In this show, Sean is joined by representatives from AWE and Sound United, who is the parent company of Denon, Marantz & Definitive Technology. Topics covered will include the variety of immersive audio formats, including DTS-X Pro, the challenges of HDMI and why there are so many badges on the front of their AVR’s!
AWE Breakfast Show, featuring Sony (TVs)
What makes the latest Sony TVs so attractive for installers and their customers? What about 8K? And what are the benefits of the Android TV platform over a proprietary system? In conversation with representatives from Sony and AWE, Sean reveals the key features and benefits in the latest Sony screens.
AWE Breakfast Show, featuring Epson Projectors
Why are Epson projectors important for integrators and their customers? What makes them different from other projectors at a similar price-point? In conversation with representatives from Epson and AWE Sean finds out more about Epson’s huge success in the market.
AWE Breakfast Show, featuring LG
What makes the latest LG TVs such a compelling proposition for integrators and their customers? What makes them different from the rest? LG claim these screens are the best for gaming – why? And why OLED and how is it different to QLED? In conversation with representatives from LG and AWE, Sean finds out the key advantages of LG’s latest screens on the market.
AWE Breakfast Show – All About AWE
In this, the final Breakfast show of the week Sean chats with the AWE Team. Topics covered include introducing AWE, our brands, our people, how COVID has changed the business and a competition to win a Ring X Line Video Doorbell!
Integrators can register free for each of these shows and take part in live Q&A’s at the end of each conversation.
“New products and industry insight are the lifeblood of this industry,” says David Kitchener, Director of EI Live! Interactive and the publisher of Essential Install magazine. “In the absence of live events, it’s critical that there is an industry platform for installers to hear about what’s new and find out how these innovations will help meet customer needs as well as giving them the opportunity to ask questions directly. That’s what EI Live! Interactive will do, and I am excited to embrace the AWE Breakfast Show as a daily highlight!”
And here’s your host, Sean Hannam!
Sean has more than 20 years’ experience working in the electrical and tech retail publishing sector. As the editor of trade magazine ERT from 2009 to 2018, he was responsible for both the print and digital editions of the publication and hosted the ERT Awards.

Under his leadership, in 2015 ERT won the PPA Independent Publisher Award for Front Cover of the Year (Business Magazine) and was shortlisted for the same award in 2016 and 2017. He also chaired the ERT Turning Point Summit (2017) on the future of electrical retailing, which was attended by major suppliers and dealers from across the sector.
Sean has spoken at many industry events, including techUK and Retra conferences, the IFA tech trade show in Berlin and The Gadget Show Live. He has regularly appeared on Sky News as a technology/web pundit and has been quoted in several national newspapers and publications including The Telegraph, Daily Mail and Guardian online.
In October 2018, he left ERT to pursue a freelance journalism career and has formed his own editorial content business called Ipcress Media, specialising in writing about retail, technology and music. He has contributed to publications including kbbreview, Studio, Hi-Fi+, Home Cinema Choice and Audio Media International. Sean is also the editor of electrical retailing trade association Retra’s magazine Alert.
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